Fujifilm adds the new Ultra Wide Kit Zoom: Fujifilm XC 13-33mm

With the X-T30 III came a new and interesting kit lens for those who may decide to jump from smartphones to APS-C Cameras. Canon did a similar thing with the RF-S 14-30mm, and now we have the XC 13-33mm f/3.5-6.3 OIS lens from Fujifilm that offers a 20-50mm field of...

Fujifilm launches the X-T30 III

Fujifilm has launched the X-T30 III, the third update to the popular X-T30 product line. As with the other Mark versions, this one is built upon the success and legacy of the X-T30 without significant upgrades. I guess we can continue to hope that Canon is listening...

Ricoh News: New GR cameras, and Smartphone Colab

There was quite a bit of Ricoh-related news, so instead of one article for each would annoy Craig (though that sounds like a good reason to split it up, but I digress), I decided to lump it all together. But First, The Ricoh GR IV This camera was announced via...

Is Canon Finally About to Do Some New SuperTelephotos?

This patent application (2025-159215) is a divisional patent application from a prior parent patent application, but this indicates that Canon is still legging it out and researching this. I find this interesting because it shows that Canon is thinking of novel ways...

Did Canon See the Writing on the Wall with the RF Mount?

We’ve long believed Canon has been holding back the RF mount for profit, but what if that isn’t the only reason? Did Canon look at the trends out of China’s optical companies and realize that their greatest threat wasn’t Sony, Nikon, or...