Have you heard?

BRON IMAGING GROUP AND HASSELBLAD USA ANNOUNCE AGREEMENT
TO MERGE U.S. OPERATIONS
Combined Company Will be Known as Hasselblad Bron Inc.

EDISON, N.J. (April 24, 2012) – Hasselblad USA Inc. (www.hasselbladusa.com), the U.S.
distributor of Hasselblad professional camera systems and Bron Imaging Group Inc.,
(www.bronimaging.com), distributor of professional photographic equipment, today announced
an agreement through which the two companies will merge their operations in the U.S., effective
immediately, creating a combined company known as Hasselblad Bron Inc.
The combined company will leverage the strengths of two of the professional photo industry’s
leading distributors, and allow the sales, marketing and customer support divisions to provide
higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s
distribution channels and sales forces. Additionally, customer support, repair operations,
marketing and administration will be combined into a single operation. The partnership is an
expansion of an existing two-year marketing relationship between the companies, through which
the companies worked closely together to develop their brands in the professional photography
market.
Under terms of the merger, Hasselblad Bron Inc., will be a single entity providing support for all
of the brands of the combined company.
Michael Hejtmanek, current president of Bron Imaging Group, will lead the new company as
president and chief operating officer of Hasselblad Bron, Inc.
“Our goal is to provide photographers with the world’s best cameras, lighting and other
photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to
create a larger customer service organization to accomplish our mission of providing an
exceptional level of products and support for our highly valued customers.”
The merger will only impact the two American organizations of Bron Imaging Group U.S. and
Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other
related suppliers will remain independent companies.
The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.